question 4

E4 is a British digital television channel, launched as a pay-TV companion to Channel 4 on 18 January 2001. The "E" stands for entertainment, and the channel is mainly aimed at the lucrative 15–35 age group. Programming includes US imports such as The Cleveland Show, The O.C., Smallville, Veronica Mars, Everwood, What About Brian?, Desperate Housewives, How I Met Your Mother, 90210, One Tree Hill, Ugly Betty, Scrubs, Rules of Engagement, The Big Bang Theory, 2 Broke Girls, Revenge, and formerly Friends. Other programming includes British shows such as Skins, My Mad Fat Diary, Misfits, The Inbetweeners, The Ricky Gervais Show, Shameless, Hollyoaks, and Made in Chelsea. Some US imports, such as Desperate Housewives and Ugly Betty are screened on E4 up to one week ahead of their Channel 4 broadcasts. Its most successful broadcast to date was on 11 October 2010 when an episode of The Inbetweeners pulled in over 3.7 million viewers.

it is owned by channel 4 it was originally a subscription channel. 

On 16 December 2004, Channel 4 announced that the subscription channel would return to digital terrestrial television. From its launch until the closure of ITV Digital it was available as a bonus subscription channel. It became part of the Top Up TV subscription scheme until 27 May 2005, when the channel became available on Freeview, with the potential to increase advertising revenue by attracting a larger audience.

Unlike the BBC, Channel 4 receives no public funding. It is fundedentirely by its own commercial activities. Most of its income comes from advertising revenue.

question 3

monopoly

1. 1. 

   the exclusive possession or control of the supply of or trade in a commodity or service.

   
   

   conglomerate

   1. 1. 

      a thing consisting of a number of different and distinct parts or items that are grouped together.

      multinational

      1. 1. 

         including or involving several countries or individuals of several nationalities.

         
         

         Media tycoon

         A media proprietor or media mogul refers to a successful entrepreneur or businessperson who controls, through personal ownership or via a dominant position in any media related company or enterprise, mediaconsumed by a large number of individuals.

      
      

      plurality

      1. 1. 

         the fact or state of being plural.

         
         

         public service broadcaster

         Public service broadcasting refers to TV programmes that are broadcast for the publicbenefit rather than for purely commercial purposes. These programmes include local news coverage, arts programmes and religious broadcasts.

rupert murdoch extension

(a)rupert murdoch says the bbc are a dominant figure over the smaller media companies. because of licence fees they threaten independent journalism. they don't have to compete for advertisers money.

(b)i agree with rupert murdoch that there shunt be a licence fee because bbc might think that there viewers are dying out so to stop them being bankrupt they added licence fees to stay in business. it 

gives them an advantage over all the other company that have to rely on advertising. also there news is free so it makes it harder for news companies that you have to pay to view.